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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.
Which additional issues should they consider?

A) Suppressed contacts from contact deletion
B) DoNotTtad preferences
C) Bounced contacts from previous sends

2. A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?

A) Schedule report and email file to the director.
B) A Schedule report and email the link to download.
C) Schedule report to export as a web page.

3. Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTO update the IP configured for these sends?

A) Delivery Profile
B) From Address Management
C) Sender Profile

4. Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake.
The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?

A) CloudPages Entry Source
B) API Event Entry Source
C) Contact Event Entry Source

5. Northern Trail Outfitters Is building a data extension that will store preference data for the its subscribers.
Which settings should be enabled to allow a SQL Query Activity to update the data extension?

A) Is Sendable
B) Nullable
C) Primary Key

Solutions: