IBM M2020-229 exam dumps : IBM SPSS Predictive Analytics Sales Mastery v1

  • Exam Code: M2020-229
  • Exam Name: IBM SPSS Predictive Analytics Sales Mastery v1
  • Updated: Oct 02, 2026     Q & A: 45 Questions and Answers

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IBM M2020-229 Exam Syllabus Topics:

SectionObjectives
IBM SPSS Use Cases- Predictive modeling and forecasting scenarios
- Operational decision-making support
Industry Applications- Risk management and fraud detection
- Marketing optimization and campaign analytics
- Customer analytics and segmentation
Sales Methodology for IBM SPSS- Objection handling and value justification
- Understanding customer pain points
- Mapping solutions to business outcomes
IBM SPSS Predictive Analytics Overview- Core capabilities of SPSS predictive solutions
- Business value of predictive analytics
- Introduction to IBM SPSS Predictive Analytics portfolio
Solution Positioning and Sales Strategy- Positioning IBM SPSS against competing solutions
- Value-based selling approach
- Identifying customer use cases for predictive analytics

IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

Question #1

A research group is looking to branch out from their traditional paper surveys into other technologies. What is NOT one of the many survey types supported in SPSS Data Collection?

  • A. In person
  • B. Interactive voice response
  • C. Smartphone application
  • D. Text message
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Question #2

What is the main purpose of segmentation algorithms in SPSS Modeler?

  • A. To reduce data to a simpler form.
  • B. To divide the market or customer base into groups.
  • C. To prepare a data set for optimal modeling.
  • D. To discover linked purchases and other occurrences.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Question #3

SPSS Decision Management is most concerned with optimizing which type of decisions?

  • A. Tactical
  • B. Personnel
  • C. Operational
  • D. Strategic
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Question #4

What is a key focus area for telecommunications companies considering a predictive analytics solution?

  • A. Operational uptime
  • B. Supply chain optimization
  • C. Public safety and security
  • D. Churn reduction
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #5

What is the main purpose of association algorithms in SPSS Modeler?

  • A. To reduce data to a simpler form.
  • B. To divide the market or customer base into groups.
  • C. To prepare a data set for optimal modeling.
  • D. To discover linked purchases and other occurrences.
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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