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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?

A) Mobile Push was enabled by mistake, which consumes Super Messages when not in use.
B) Each email consumes five super messages when sending below a certain threshold.
C) The majority of NTO's subscriber base is in the United States.
D) A multiplier is applied to each SMS message based on the destination country

2. To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months.
What action should NTO take?

A) Configure the business unit data retention setting to 12 months
B) Apply a row-based retention to each data extension as it is created, set to 12 months
C) Configure the Enterprise-wide default retention to one year
D) Set inactive date to be automatically cleared after one year, but is recoverable

3. Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?

A) A file drop automation to send emails to customers who have made a purchase.
B) A scheduled automation to send emails to customers who made a purchase daily.
C) A triggered message to send an email as soon as a customer completes a purchase.
D) A user -initiated message to send an email to customers who made a purchase daily.

4. Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers

A) Creating a SMS message and sending a mobile campaign
B) Classifying sends and defining parameters for email sends
C) Importing data into contacts using the Data Loader
D) Creating users and assigning roles which meet their job functions
E) Building the data structure used to store audience information

5. A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.
What consideration should be given to the preference profile centers for this integration?

A) Profile/Preference centers are automatically created for each business unit connected through Multi-org
B) Multi org does not support the standard profile preference center for the business units.
C) Branding for each business units' profile centers will be inherited from the default business unit setup.
D) Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.

Solutions: