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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. A client's data consists of three data streams as follows:
Data Stream A:

* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
How should the "Override Media Buy Hierarchies" checkbox be set in order to meet the client's requirements?

A) It should be checked in Data Stream A
B) It should be checked in Data Stream B
C) It should not be checked in any of the three Data Streams.
D) It should be checked in Data Stream C

2. What is the relationship between "Media Buy Key" and "Campaign Key"?

A) Many-to-one (one Campaign Key has many Media Buy Keys)
B) One-to-one
C) One-to-many (one Media Buy Key has many Campaign Keys)
D) Many-to-many

3. An implementation engineer is requested to create the harmonization field - Magician This field should come from multiple Twitter Ads data streams, and should follow the below logic:

Using the Harmonization Center, the engineer created a single Pattern for Campaign Name. What other action should the engineer take to meet the requirements?

A) Create a second Pattern for Media Buy Name and apply two Classification Rules (one for 'Messi' and another for Ronaldo') for the final Harmonized Dimension.
B) Create a second Pattern for Media Buy Name
C) Create a second Pattern for Media Buy Name and add a validation list (with the two values) for the final Harmonized Dimension.
D) Create a second Pattern for Media Buy Name and apply a Classification Rule (with the two values) for the final Harmonized Dimension

4. A client's data consists of three data sources - Facebook Ads, LinkedIn Ads and Google Campaign Manager.
Notes:
* The client is planning on adding an additional 100 Facebook Ads data streams and 50 more LinkedIn Ads data streams.
* The final volume of data in the workspace will be 5M rows
* Each data source has a naming convention and it can be assumed that any additional profile (i.e. Data Stream) from one of these sources will follow the same naming convention.
The client provided the following sample files:
Facebook Ads:


The client would like to create a new harmonization field named "Market," which will only be coming from Facebook Ads and LinkedIn Ads. The logic for
"Market" is the following:
IF Media Buy Type is equal to "TypeB" or "TypeC" or "TypeD"
Return 'Europe'
ELSE
Return 'Rest Of The World'
In order to create the harmonization field Market, the client considers using either Mapping Formula, Calculated Dimension, VLOOKUP or Patterns.
Considering maintenance and scalability, which option is recommended?

A) vLookuP
B) Patterns
C) Mapping Formulas
D) Calculated Dimension

5. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.

Given the above file and logic and assume that the file is mapped in the OPPORTUNITIES Data Stream type with the following mapping:
"Day" - "Created Date"
"Opportunity Key" + Opportunity Key
"Opportunity Stage" - Opportunity Stage
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of 'opportunities in the Confirmed Interest stage?

A) 1
B) 0
C) 3
D) 2

Solutions: