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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Automation and Workflow | 5% | - Workflow setup - Automated distribution |
| Topic 2: Dashboards and Visualization | 15% | - Chart types and usage - Dashboard design and layout - KPI and metric display |
| Topic 3: General Functionalities | 13% | - Navigation and interface - Core platform capabilities - Basic concepts and terminology |
| Topic 4: Data Permissions and Governance | 5% | - User access and roles - Data update controls - Parent-child data setups |
| Topic 5: Reporting and Analytics | 12% | - Report creation and scheduling - Attribution models - Insight generation and interpretation |
| Topic 6: Overarching Entities | 3% | - Use cases and application scenarios - Structure and configuration |
| Topic 7: Data Integration and Ingestion | 12% | - Refresh schedules and data flow - API and file-based import - Data streams and connectors |
| Topic 8: Data Mapping and Modeling | 5% | - Dimensions and measures - Data structure and relationships - Source of truth configuration |
| Topic 9: Data Quality and Cleansing | 7% | - Validation rules - Duplicate management - Error handling and correction |
| Topic 10: Datasets and Data Views | 10% | - Filtering and segmentation - View configuration and sharing - Dataset creation and management |
| Topic 11: Data Harmonization | 3% | - Pros and cons of harmonization approaches - Cross-source alignment - Standardization methods |
| Topic 12: Performance and Troubleshooting | 5% | - Monitoring and optimization - Common issues and fixes |
| Topic 13: Calculated Fields and Functions | 5% | - Extract and transformation formulas - Custom calculations - VLOOKUP and FUZZYVLOOKUP |
Question 1
Which two statements are correct regarding variable Dimensions in marketing Cloud intelligence's data model?
A. These dimensions are stored at the workspace level
B. Variable Dimensions hold a Many-to-Many relationship with its main entity
C. These are stand alone dimensions that pertain to the data set itself rather than to a specific entity
D. All variables exist in every data set type, hence are considered as overarching dimensions
Question 2
An implementation engineer has been provided with 4 different source files: 03m 48s
1. Twitter Ads ~
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:
Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification by
File structure/headers:
A.
B.
C.
D. 
Question 3
A client's data consists of three data streams as follows:
Data Stream A:
The data streams should be linked together through a parent-child relationship.
Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
The client would like to have a "Site Revenue" measurement.
This measurement should return the highest revenue value per Site, for example:
For Site Key 'SK_C_2', the "Site Revenue" should be $7.00.
When aggregated by date, the "Site Revenue" measurement should return the total sum of the results of all sites.
For example:
For the date 1 Apr 2020, "Site Revenue" should be $11.00 (sum of Site Revenue for Site Keys 'SK_C_1' ($4.00) and 'SK_C_2' ($7.00))
Which options will yield the desired result;
A. Option #1 & Option #3
B. Option #2 & Option #3
C. Option #2 & Option #4
D. Option #1 & Option #4
Question 4
Which three entities and/or functions can be used in an expression when building a calculated dimension?
A. The EXTRACT function
B. Mapped measurements
C. Mapped dimensions
D. Calculated dimensions
E. The VLOOKUP function
Question 5
Your client would like to create a new harmonization field - Exam Topic.
The below table represents the harmonization logic from each source.
As can be seen from the table there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that where an Exam ID is found -a single Exam Topic value is associated with it.
The Client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values as seen in the following example:
Which harmonization feature should an Implementation engineer use to meet the client's requirement?
A. Fusion
B. Parent Chile
C. Calculated dimensions
D. Custom Classification
E. Transformers
Solutions:
| Question 1 Answer: A,B | Question 2 Answer: C | Question 3 Answer: C | Question 4 Answer: A,B,C | Question 5 Answer: D |
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