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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

Question 1

What are the three ways segments are used in Interaction studio?

A. Analytics, trends and engagement
B. Recommending products
C. Set goals and filters
D. Creation related lists within salesforce CRM
E. Targeting for campaigns

Question 2

What are the two competitive advantages of interaction studio? [check]

A. Managers Consent
B. Integrated content management system
C. Monitors active time spent and true engagement
D. True Real-Time Decisioning

Question 3

What are the three primary areas of data stored in Marketing Cloud Personalization which represent a company's key business information?

A. Employee performance
B. User behaviors
C. Statistical tracking of KPIs
D. Shadow catalog information
E. Operational information

Question 4

A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

A. Use engagement compare functionality to see the differences in key metrics and behaviours
B. Use a segment to setup a filter, then use the filter in campaign statistics
C. Use a segment to set a global goal
D. Use a segment to specify certain actions, which can be set as the goal for a campaign

Question 5

When does site mapping happen during the implementation process?

A. At the end after everything is defined in the system
B. It can happen at any point since it is unrelated to the rest of the implementation
C. At the beginning of the build phase since it is the basis for the rest of the implementation
D. In the middle after certain components like the catalog have been populated

Solutions: