Salesforce B2C-Solution-Architect Value Pack (Frequently Bought Together)

A company is struggling to grow sales in a difficult retail climate and has tasked the Marketing team with improving their lead generation metrics. They have an existing database of customers going back five years, but there are many duplicates, the data is not extensive, and is often outdated. This could mean the potential customer base is limited. They already use Marketing Cloud Journeys extensively and their management team is open to considering additional investments if they believe it can make a difference.
Which three actions should a Solution Architect take to help meet their need for improving lead generation metrics?
Choose 3 answers

• A. Implement Audience Studio and integrate it with Marketing Cloud to bridge the divide between the known and the unknown customer
• B. Run a proof-of-concept of Customer 360 Data Manager to build unified customer identities, improving the ability to provide relevant personalization
• C. Use analytics tools such as Datorama to help improve accountability on campaign spend for digital advertising and marketing campaigns
• D. Implement a mobile app so that customers can more easily purchase products to drive higher sales
• E. Implement Lead Queues in Sales Cloud to ensure that the Telesales teams are calling customers more efficiently

An ecommerce company has one Primary Instance Group with three instances and one Secondary Instance Group with five sandboxes.
They are expanding and adding people in multiple locations to manage the storefront. They would like additional sandboxes to support their expansion efforts into new markets with new templates, scripts, and controllers.
Which approach should a Solution Architect recommend?

• A. Add a Tertiary Instance Group to add sandboxes to the existing realm.
• B. Add a new realm for each new market to get additional sandboxes for each realm.
• C. Add new instances to the Primary Instance Group for new sandboxes in each realm.
• D. Add new sandboxes to the Secondary Instance Group for the current realm.

Universal Containers currently has B2C Commerce and Marketing cloud for their commerce and marketing needs. They are concerned with the amount of abandoned carts they currently have with many of their customers and have requested to implement an abandoned cart solution.
What should a Solution Architect do first to accommodate a scalable and functional abandoned cart solution between B2C Commerce and Marketing Cloud?

• A. Create Cart Abandonment Emails within Marketing Cloud Email Studio
• B. Install Customer Tracking within Commerce Cloud Cartridge
• C. Enable Collect Tracking within Marketing Cloud Personalization Builder
• D. Enable Collect Tracking within Marketing Cloud Email Studio

Refer to the exhibit.

A company plans to adopt Salesforce for a number of their needs, including an internal CRM, a public B2C Commerce storefront with order management functionality, and an extensible API framework to integrate with other systems, as well as marketing automation. The overall system landscape of the proposed solution is shown above.
Which three considerations are important for this scenario? Choose 3 answers

• A. Marketing Cloud enables personalization, journey orchestration, and cross-channel messaging.
• B. Tableau requires MuleSoft in order to access data outside of the Salesforce Platform.
• C. The Salesforce Platform can be used for customer master and consent management, or it can Integrate with a third-party Master Data Management system.
• D. Salesforce products, including Sales Cloud, Service Cloud, Experience Cloud, and Order Management System (OMS) run on the same physical platform and share a common data model.
• E. Order Management System (OMS) is a B2C Commerce product but it does not run natively on the core Salesforce Platform.

Universal Containers (UC) uses B2C Commerce, Marketing Cloud, and Salesforce OMS for their online sales capabilities. Given recent logistics constraints and challenges, many customers are asking UC for the ability to make their purchases online but pick them up at a local store or location (BOPIS).
Which consideration should a Solution Architect keep in mind when designing a solution for UC that would allow for this functionality?

• A. Marketing Cloud Mobile Push is required for this solution and must be enabled.
• B. Manage inventory data inside of B2C Commerce so it is easier to parse by store.
• C. Manage B2C Commerce geolocation data for stores on an order by order basis.
• D. Manage inventory data inside of Salesforce OMS so it is easier to parse by store.