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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

Question 1

Your marketing team requested a report showing customer purchases broken down by product categories over the last 12 months. After generating the report, you notice that the totals for some months are missing. Upon investigation, you discover that the date range filter was incorrectly set to the last 6 months. What should you do next?
Response:

A. Create a new calculated metric for monthly purchases.
B. Reassign the report to a different campaign.
C. Update the date range filter to include the last 12 months.
D. Enable dynamic date ranges in the report.

Question 2

You must analyze the impact of marketing email engagement on order value, using one dataset containing email click data and another dataset containing order value. Both datasets record the relevant person ID for each event. You choose a metric attribution model for order value that allows you to relate email activity to subsequent order value.
This is the table created to report email name, clicks, and order value.

What is a valid insight gained about the impact of marketing email engagement on order value? Response:

A. Email 4 was the last email clicked before orders totalling $54.3 million.
B. Email 2 generated the highest click-to-order ratio.
C. Email 3 had the greatest average attributed order value per email click.
D. Email 5 is attributed $38.4 million in order value during the attribution window.

Question 3

Which project management action ensures organized report distribution across multiple teams?
Response:

A. Enable Campaign Sync Mode
B. Use Folder-Based Project Organization
C. Create Custom Data Exports
D. Use Real-Time Project Assignment

Question 4

As a CJA Business Practitioner, you are verifying a report that provides the percentage of sessions per device using calculated metrics. This calculated metric needs to have only whole numbers.
However, it currently reflects decimal values with percent. What could be the probable reason for having decimal values?
Response:

A. Calculated metric has 'Format' as Percent and 'Decimal places' as 2.
B. Calculated metric has 'Format' as Percent and 'Decimal places' as 0.
C. Calculated metric has 'Format' as Decimal and 'Decimal places' as 2.
D. Calculated metric has 'Format' as Number and 'Decimal places' as 1.

Question 5

Which filter type should be used to extract only high-value transactions from a dataset in Adobe CJA?
Response:

A. Event Trigger Filter
B. Date Range Filter
C. Metric Filter
D. Static Filter

Solutions: