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Adobe Target AD0-E406 Exam and Certification Test Engine
NEW QUESTION 41
An Adobe Target Business Practitioner activated a new Experience Targeting activity, which is designed to show different Experiences to two Audiences based on custom profile parameters. After two days of execution, no traffic has been recorded m the reports.
What approach should be used to debug the implementation?
- A. Clear cookies and cache of the browser, navigate to the activity page and use a privacy-tool browser extension to check the execution of the Adobe Target pixel.
- B. Meet the different qualification conditions and use the web browser console, through the Network panel, to check that the custom profile parameter value changes accordingly.
- C. Use the Experience Cloud Debugger to verify that the traffic allocation for the activity is correctly set to 50% for each Experience.
Answer: A
NEW QUESTION 42
An e-commerce company has important information for customers and will use a pop-up notification to convey this information immediately after a user register. However, there is concern a pop-will be annoying to the customer.
Which KPI can be determined if there is a negative impact from the pop-up?
- A. Exit rate
- B. Clicks on the pop-up
- C. Bounce rate
Answer: A
NEW QUESTION 43
An employee within an organization that does not have access to Adobe Target wants to preview experience using the QA URL before the activity is activated.
What is the minimum permission level required to completed this task?
- A. No access is required
- B. Observer access
- C. Approver access
Answer: C
NEW QUESTION 44
A client is exploring locations in an Multivariate test (MVT) activity report. Location names are shown as location I.
location 2, location 3. etc, but the client cannot remember what the locations refer to in the MVT activity.
What can the client do to resolve this issue?
- A. Rename each location in the MVT activity report.
- B. Edit the activity, and rename each location in the Experiences step.
- C. Edit the activity, and rename each location in the Goals and Settings step.
Answer: A
NEW QUESTION 45
A media company would like to create activities that value pages based on page type. The home page is worth ten cents per view and article pages are worth five cents per view.
Which metric should be used in order to track these different values on these pages?
- A. Custom Scoring
- B. Revenue Per Visitor (RPV)
- C. Average Order Value (AOV)
Answer: B
NEW QUESTION 46
A company has been using Adobe Anal/tics for thtee years to monitor website Key Performance Indicators (KPI) and is now considering using Adobe Target to report on activities.
In which two cases should an Adobe Target Business Practitioner suggest utilizing Adobe Analytics as the reporting source for Target activities? (Choose two.)
- A. If the main requirement is to be able to collect data in real-time
- B. If the existing Adobe Analytics implementation already collects all the required data
- C. If an Adobe Target "clicked an element" success metric is required
- D. When it is mandatory to have a single source of data
Answer: B,C
NEW QUESTION 47
The optimization team at an e-commerce company recently learned that if the company does not sell a large proportion of its discontinued products, the company will incur an accounting charge that will materially affect the company's quarterly earnings.
The discontinued products are sold at a discount on a separate website and domain that currently do not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and Adobe Target.
The optimization team decides to run an experiment to promote the discontinued products website. They add a "SALE1' link to the e-commerce website's main navigation. The "SALE* link also links to the discontinued products website.
The optimization team wants to use an A/B test to see if adding this new link to the e-commerce site's main navigation causes visitors to visit the discontinued products website.
What should be the goal of the A/B test on the main website?
- A. Increase Revenue Per Visitor (RPV).
- B. Increase 'SALE" link clicks.
- C. Increase Thank You pages visited.
Answer: A
NEW QUESTION 48
A client is viewing a report for a Target Recommendation activity. What do the names of the experiences in the report refer to?
- A. Names of the collections used
- B. Names of the criteria used
- C. Names of activities tested
Answer: C
NEW QUESTION 49
The optimization team has deactivated a test and wants to analyze the results. After navigating to the reporting interface, they notice that they cannot see any data m the report. The team can confirm that the experiences were successfully delivered to users.
What is a likely cause of this problem?
- A. When configuring the activity, the team selected the do not record data' setting.
- B. The user does not have Editor access and therefore cannot view reports.
- C. The incorrect environment (host group) is selected by default.
Answer: A
NEW QUESTION 50
What is the main purpose of the Preview functionality within the Visual Experience Composer when creating a Multivariate test activity?
- A. To visualize the different combinations and decide which ones to include/exclude in the experiment
- B. To determine if the activity will get enough traffic providing a hypothetical duration, estimated visitors, and the typical conversion rate
- C. To visualize the different combinations and decide whether to use the Full Factional or Fractional Factorial algorithm for traffic allocation
Answer: B
NEW QUESTION 51
A Target Business Practitioner (BP) is creating an Audience in a new installation of Target Standard. The BP wants to include users who entered a site on a specific URL.
Which type of audience rule should the BP use?
- A. Site Pages
- B. Traffic Sources
- C. Target Library
Answer: C
NEW QUESTION 52
In the time since a new activity was created and the time it was published the structure of the page was changed. Causing the activity to no appear as created.
What must be done to fix this issue?
- A. Rebuild activity.
- B. Change the activity type.
- C. Implement the experience changes on-site.
Answer: A
NEW QUESTION 53
For which audience source is It possible to edit the audience definition within Adobe Target?
- A. Adobe Target predefined audiences
- B. Adobe Experience Cloud audiences
- C. Adobe Target user-defined audiences
Answer: A
NEW QUESTION 54
An organization ran a test with Adobe Anal/tics as a reporting source. The activity design further enhances a very popular filtering feature on their site. When carrying out an early analysis of the results, they noticed that it is not performing as well as expected.
What should they do to determine if this is due to novelty effect?
- A. Find a metric that is impacted positively by the change, and make this the primary metric.
- B. Segment the results by new and returning visitors, and compare their usage.
- C. Alter the traffic distribution to reduce the volume of traffic to the underperforming experience.
Answer: A
NEW QUESTION 55
In which two channels must Target Form-Based Experience Composer be used? (Choose two.)
- A. Single-page application
- B. Emails
- C. Post login pages
- D. Kiosks
Answer: A,B
NEW QUESTION 56
What does Adobe Target optimize towards when running an Automated Personalization activity?
- A. One single metric
- B. The model will determine which goal to optimize
- C. Revenue per visitor
Answer: B
NEW QUESTION 57
An optimization team has decided to incorporate email into their testing strategy and wants to send emails to their list of subscribers. Their desire is to randomly send one of four different emails to users and see which email is the most effective.
How can this request be fulfilled?
- A. Using the Form-Based Experience Composer
- B. Using the Enhanced Email Experience Composer
- C. Using the Visual Experience Composer
Answer: B
NEW QUESTION 58
In which scenario should an Adobe Target Business Practitioner recommend using an Adobe Analytics segment for an Adobe Target Activity?
- A. Visitor data collected before the Target Activity runs are required for audience targeting.
- B. An audience qualification window of 180 days is required, and it would be impractical to wait this long for a newly-created profile parameter to populate.
- C. The audience requirement cannot be met using pre-built audiences in Adobe Target.
Answer: C
NEW QUESTION 59
A product owner at a bank manages six different credit cards.
The product owner wants to run a test that helps users easily compare credit card features to help the user feel more confident to complete an application. The mam KPI of the test is application completions.
Which hypothesis matches the request?
- A. Offering an opportunity to easily compare the features of three credit cards of the user's choice on the product comparison page by placing a "select three cards to compare" link in the hero will increase application completions.
- B. Offering an opportunity to easily compare the three most popular credit cards on a product comparison page by placing a "compare our most popular cards" link in the hero will increase application starts.
- C. Offering an opportunity to easily compare the last three viewed credit cards on a product comparison page by placing a "compare recently-viewed credit cards" link in the hero will increase application completions.
Answer: A
NEW QUESTION 60
In the Visual Experience Composer. Experience 6 was created using multiple style modifications. Most of these modifications need to be repeated in two additional experiences within the activity.
Which option automatically recreates all of the modifications from Experience B while adding a new experience to the activity?
- A. Select Duplicate and pick Copy Styles.
- B. Select Duplicate from Experience panel.
- C. Select Copy in Styles panel.
Answer: C
NEW QUESTION 61
An A/B test was conducted to test different variations of copy on the homepage. During the analysis of the results, it was identified that different copy resonated better with different audiences.
Which activity type should an Adobe Target Business Practitioner recommend using to ensure that the most effective copy is displayed to the right audience?
- A. Recommendations
- B. Multivariate Test
- C. Experience Targeting
Answer: C
NEW QUESTION 62
An Adobe Target Business Practitioner wants to create an experience for a voice assistant channel. Which composer should be used for this activity?
- A. Visual Experience Composer for assisted channels
- B. Form-based Experience Composer
- C. Target API Composer
Answer: C
NEW QUESTION 63
The optimization team is planning their next 3-month experimentation roadmap for the homepage. They have the following candidates:
A - 8 weeks to build, another estimated A weeks to complete (run), and a projected 20% lift in conversion rate. B - 5 weeks to build, another estimated 7 weeks to complete (run), and a projected 25% lift in conversion rate. C - 5 weeks to build another estimated 3 weeks to complete (run), and a projected 15% lift in conversion rate. D - Requires no development team resource, an estimated 7 weeks to complete (run), and a projected 10% lift in conversion rate.
Providing all the estimations are correct and the development team can only build one test at a time, how should they plan their roadmap?
- A. Run D then C
- B. Run B
- C. Run D then A.
Answer: A
NEW QUESTION 64
On which channel can Adobe Target Visual Experience Composer (VEC) be used to create experiences?
- A. Internet of Things devices
- B. Website
- C. Email
Answer: A
NEW QUESTION 65
Which statement is true for all Experience Targeting activities?
- A. Experience targeting affects a single page of a visitor experience.
- B. Targeting rules are evaluated in top-to-bottom order.
- C. All activities are built using the Visual Experience Composer.
Answer: A
NEW QUESTION 66
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