Free Accredited Professional Advanced-Cross-Channel Ultimate Study Guide (Updated 104 Questions)
Get to the Top with Advanced-Cross-Channel Practice Exam Questions
NEW QUESTION # 32
Which three statements are true for MC Behavioral Triggers?
- A. Behavioral Triggers require a catalog of assets
- B. Behavioral Triggers can be triggered from interactions with both Content and Products
- C. Behavioral Triggers are not editable
- D. Collect tracking code is necessary to use Behavioral Triggers
- E. Behavioral Triggers are mandatory for Commerce Cloud integrations.
Answer: A,B,D
NEW QUESTION # 33
What is the difference between an in-app message and an inbox message?
- A. An inbox message is plain text, whereas an in-app message can be populated by a CloudPage
- B. An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.
- C. An inbox message only works on iOS, but in-app messages work on both iOS and Android
- D. An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.
Answer: D
NEW QUESTION # 34
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?
- A. use contact designer
- B. use journey with email activities and enagagement split activity
- C. use query activity to query _ click and use contact data in journey.
- D. use Journey data and not contact data
Answer: B,D
NEW QUESTION # 35
Where are Topic Profiles configured for use in Command Center? 01m 03s
- A. Social Studio Engage
- B. Social Studio Admin
- C. Social Studio Automate
- D. Command Center Admin
Answer: B
NEW QUESTION # 36
What three statements are true regao1krc; Einstein Engagement Frequency (EEF)?
Choose 3 answers
- A. EEF analyzes 360 days of historical data to determine the right frequency of communication.
- B. EEF helps marketers determine the data number of emails to send to individual subscribers of an organization, reducing the unsubscribes that result from email fatigue.
- C. Salesforce trains each customer ' s model using only that customer ' s data.
- D. EEF uses only commercial send data. Transactional sends are not considered in modeling.
- E. EEF frequency analyzes 180 days of historical data to determine the right frequency of communication.
Answer: A,B,C
NEW QUESTION # 37
Which user role can beused to set up single sign-on in Social Studio?
- A. Editor
- B. Environment Owner
- C. Full User
- D. Super User
Answer: D
NEW QUESTION # 38
What are two ways Real-time Interaction Management (RTIM) with Interaction Studio helps marketers to personalize the customer experience?
- A. Data Aggregation
- B. Orchestration
- C. Data Storage
- D. Next Best Action
Answer: A,B
NEW QUESTION # 39
A customer wants to send ''Last Chance'' real time triggered messaging to their subscribers when stock of an items gets below 50 units. They want to include a dynamic ''Buy now'' link based on the product with low stock.
Which two APIs would support this use case?
Choose 2 answers
- A. Email SOAP API
- B. Journey API
- C. Transactional Message API
- D. REST API
Answer: C,D
NEW QUESTION # 40
What are three Einstein Vision classifiers in Social Studio Analyze?
Choose 3 answers
- A. Facial Expressions
- B. Food
- C. Finger prints
- D. Logos
- E. Scenes
Answer: B,D,E
NEW QUESTION # 41
If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?
- A. Use Automation Studio's (AS) Query Entry Source and AS Send Email Activities
- B. Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).
- C. Use Journey Builder Engagement Splits to identify who Clicked the "Download Mobile App' link.
- D. Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the "Download Mobile App" link.
- E. Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities
Answer: B,C,E
NEW QUESTION # 42
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)
- A. Product
- B. banner
- C. Content
Answer: A,B,C
NEW QUESTION # 43
Where are Topic Profiles configured for use in Command Center?
- A. Social Studio Engage
- B. Social Studio Admin
- C. Social Studio Automate
- D. Command Center Admin
Answer: B
NEW QUESTION # 44
What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.
- A. Journey api
- B. Email soap api
- C. Rest api
- D. Transactional messaging api.
Answer: C,D
NEW QUESTION # 45
Which two concepts are requirements that reed to be implemented for Einstein web and/or email recommendations in Marketing Cloud?
Choose 2 answers
- A. Google360 Tracking Code
- B. Data Extensions
- C. Catalog
- D. Triggers
- E. Collect Tracking Code
Answer: B,C
NEW QUESTION # 46
What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?
- A. Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.
- B. Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.
- C. Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.
- D. Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.
Answer: B,C
NEW QUESTION # 47
If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?
- A. Onlythe top level business unit will have access and permissions need be set here for sharing
- B. Onlythe business unit(s) immediately below the top level account will have access
- C. Onlythe business unit where it was created will have access
- D. All business units will haveaccess
Answer: A
NEW QUESTION # 48
If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?
- A. Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).
- B. Use Journey Builder Engagement Splits to identify who Clicked the " Download Mobile App' link.
- C. Use Automation Studio ' s (AS) Query Entry Source and AS Send Email Activities
- D. Use Journey Builder ' s (JB) Data Extension Entry Source and JB Email Activities
- E. Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the " Download Mobile App " link.
Answer: A,B,D
NEW QUESTION # 49
How long does the activation process take for Einstein Engagement Frequency?
- A. up to one hour
- B. up to 24 hours
- C. up to six hours
- D. up to 72 hours
Answer: D
NEW QUESTION # 50
What two Journey types enable an administrator to efficiently create and track opens and clicks?
- A. Single Send
- B. Region Send
- C. Language Send
- D. Country Send
- E. Transactional Send
Answer: A,E
NEW QUESTION # 51
Where would you add a topic profile
- A. Social studio engage
- B. Social studio automate
- C. Admin settings
- D. Workspace settings
Answer: C
Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings: In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
* Topic Profiles Section: Within the Admin panel, you'll find a dedicated section for "Topic Profiles."
* Create/Edit Topic Profiles: This is where you can create new topic profiles or edit existing ones. You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate: Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings: Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
* D. Social Studio Engage: Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:
Topic profiles, the foundation of social listening in Social Studio, are created and managed within B. Admin settings.
NEW QUESTION # 52
How does social studio unify anonymous and known identities?
- A. Deterministic matching
- B. social networking
Answer: A
NEW QUESTION # 53
What is true about Inbox message:
- A. Alert+inbox consume 1 supermessage.
- B. Contact owns the message not the device.
- C. Device owns the message not the contact.
- D. It can open any public url also and not only cloud page
Answer: C
NEW QUESTION # 54
In beacon message, what does the field limit number of messages for a device' control?
- A. send only particular number of messages in a week
- B. send not more than particular number of messages in a active period.
- C. send only particular number of messages in 72hrs
- D. send only particular number of messages in 24 hours
Answer: B
NEW QUESTION # 55
A customer sends a note that they are getting inconsistent results using Contact Data in Journey Builder Decision Splits, while referencing One to Many Relationship defined in Data Designer. The customer explains that the SubscriberMaster Table is already linked to the MyOrders Table using Data Designer. Which three clarifying questions would help a consultant understand more?
- A. Is the Contact information spelled correctly?
- B. Are you integrated with other Salesforce Clouds?
- C. Are you using attribute to attribute comparison in your decision split criteria?
- D. Do any of the orders for that subscriber meet your decision split criteria?
- E. Are there more than 100 order records that could match?
Answer: C,D,E
NEW QUESTION # 56
On which social channel can users create ad audiences?
- A. Houzz
- B. Instagram
- C. Tiktok
- D. Twitter (X)
Answer: B
NEW QUESTION # 57
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