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NEW QUESTION 211
A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is most suitable in this situation?
- A. Test Send
- B. User Initiated Email
- C. Guided Send
- D. Triggered Email
Answer: D
NEW QUESTION 212
Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a data extension for sending. The data warehouse can be configured to place a dally on an SFTP.
Which three questions are relevant to determining a solution?
Choose 3 answers
- A. Does someone need to be notified if an error happens on import?
- B. Is the data file a delta or a historical file?
- C. Does the data extension have a data relationship?
- D. Will the data file be placed on the SFTP at the same time daily?
- E. Will the file have more than 5,000 rows?
Answer: A,B,D
NEW QUESTION 213
Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?
- A. Personalized recommendations
- B. Sending multiple emails in one day
- C. Preventing customers from opting out
- D. Opting customers in automatically
Answer: A
NEW QUESTION 214
Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?
- A. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists
- B. Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.
- C. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.
- D. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.
Answer: A
NEW QUESTION 215
When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?
- A. One-to- Many Relationship to the Contact Record.
- B. Supplemental data for an interaction in Journey Builder.
- C. Data for both Email and MobileConnect sends.
- D. Database of record other than All Subscribers.
Answer: D
NEW QUESTION 216
A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the error message?
Choose 2 answers
- A. Make sure the contact is above the High Water Mark on the source data.
- B. Import new subscribers to the All Subscribers table.
- C. Fire the event in both Automation Studio and the Entry Event.
- D. Select a source DE with a root relationship to the contact.
Answer: A,D
NEW QUESTION 217
Northern Trail Outfitters sent three different emails as part of a seasonal campaign and would like to compare the open and click-through rates across the emails.
Which feature will enable this?
- A. Compare Email Sends on the Tracking page
- B. Include Measures within a Filter
- C. Email Send Report
- D. Email Comparison Report
Answer: A
NEW QUESTION 218
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?
- A. Use Content Builder Send Flow to send the email to the Salesforce Campaign
- B. Create a Journey with a Salesforce Campaign entry source and an Email Activity
- C. Create a scheduled Automation with a Query Activity and a Send Email Activity
- D. Create a Journey with a Salesforce Data entry source and an Email Activity
Answer: B
NEW QUESTION 219
Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level. NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?
- A. Journey Builder Sends
- B. Publication Lists
- C. List Unsubscribes
Answer: B
NEW QUESTION 220
Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.
Which solution should they use?
- A. Existing Email Event Notification Subscription
- B. Smart Capture and Triggered email messaging
- C. CloudPages opt in to Event Journey
- D. Keyword opt in and SMS Messaging
Answer: D
NEW QUESTION 221
A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.
Which Preview $ Test Content Personalization option should be used?
- A. Based on Preview
- B. Based on Subscriber Preview List or Data Extension
- C. Based on Recipient test Data Extension
Answer: C
NEW QUESTION 222
Using measures, what data can a marketer use to segment an audience?
- A. First Name Attributes
- B. Open Data
- C. Gender Data
- D. Geographical Data
Answer: B
NEW QUESTION 223
Northern Trail Outfitters' branding guidelines require heavy use of imagery on their website, apps, emails, ads, etc.
In which two ways could they optimize email design to honor branding guidelines and ensure subscribers are getting the best experience possible?
Choose 2 answers
- A. Make the email completely image based.
- B. Style alt text for when images do not display automatically.
- C. Add background colors that match branding.
- D. Use custom corporate font to match their brand.
Answer: B,D
NEW QUESTION 224
A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.
What are two potential reasons for this unexpected response?
Choose 2 answers
- A. Next keyword was not specified on the outbound message.
- B. Responses are not sent within the Conversation Window.
- C. Responses are not sent within 24 hours of the outbound message.
- D. Response contained "stop" in the message content.
Answer: A,C
NEW QUESTION 225
Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTO do to simplify the journey?
- A. Use the Update Contact a:
- B. Ensure the Contact entry mode is No re-entry
- C. A Utilize exit criteria for the journey.
Answer: B
NEW QUESTION 226
What functionality is contained in Journey Builder that does NOT exist in Automation Studio?
- A. Flexibility to wait based on duration or a specific time.
- B. The ability to send an email to a Salesforce audience.
- C. Native execution of a Server-side JavaScript activity.
- D. The option to convert a qualified Lead to a Contact.
Answer: B
NEW QUESTION 227
Which tactic will improve deliverability for a new sender?
- A. Send email during the holiday season when new senders are less likely to be detected
- B. Send email to ISPs that have been notified of the new sender
- C. Send email to the most active and engaged customers
- D. Send email to a minimum of 35,000 subscribers per ISP per day
Answer: C
NEW QUESTION 228
A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
What sequence of automation activities should meet these requirements?
- A. Scheduled: Import File > SQL Query(s) > Send Email(s)
- B. Scheduled: Transfer File > Import File > SQL Query(s) > Send Email(s)
- C. File Drop: Import File > Group Refresh > Send Email(s)
- D. File Drop: Import File > SQL Query(s) > Send Email(s)
Answer: D
NEW QUESTION 229
A marketer at Northern Train Outfitters has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers?
- A. The customers why they want to receive NTO emails
- B. Set Expectation on send frequency and scheduled
- C. Ask for detailed demographic information
- D. Automatically Opt-in all new customers.
- E. Use explicit Opt-in for any new web Sign-ups.
Answer: A,B,E
NEW QUESTION 230
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Pass Your Marketing Cloud Consultant MKT-101 Exam on Nov 08, 2022 with 412 Questions: https://actual4test.practicetorrent.com/MKT-101-practice-exam-torrent.html