Prepare 410-101 Exam Questions [2022] Recently Updated Questions
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NEW QUESTION 45
Your client wants to launch a mobile application in Colombia and India. They have a budget of $15,000 for the mobile app launch.
Below are the specifications:
- They will initially launch only for Android devices.
- The app does not work with Tablets.
- The app is geared towards younger generation below 25 years.
What targeting options would you select to reach your niche market when creating a core/saved audience?
Select all that apply.
Choose ALL answers that apply.
- A. Age with max 25 years
- B. Mobile Device User - focused on Android
- C. Gender Male
- D. Countries India + Colombia
- E. Interests: Gamers
- F. App Store Region
Answer: A,B,D
Explanation:
Explanation
For this exercise, you need the following aspects in order to segment your core/saved audience:
1. Age: you definitely want to set up age below 25 years old.
2. Mobile Device User: you need to specify Android as the primary operating system for mobile in order to target just Android users and exclude iOS users.
3. Location: you want to target the specific countries. In this case, Colombia and India in order to reach out to people in those two particular places.
You don't want to use App Store Region as an option to segment as they don't allow you to select specific countries. You are better off selecting countries and Mobile Device User to segment.
The gender and interest for this exercise are irrelevant since you don't have more info on what the mobile app is about.
NEW QUESTION 46
You client would like to promote a new product with five different posts. You need to set up a campaign with different ads in order to test five videos for a specific audience. They would like to reach as many people as possible with their new campaign in order to maximize awareness of the new product launch.
Your community manager has selected post interaction campaign as the objective and gave each ad set a budget of $900.
After a week of running the campaign you see the following results:
You still have $4,500 in your campaign budget to spend over the course of the next two weeks. How do you optimize your campaign?
(Select all that apply)
Choose ALL answers that apply.
- A. You should switch the budget from ad #4 to ad #2.
- B. You should delete all ad sets and have leave just one.
- C. You should increase the budget from ad #5
- D. You should switch your campaign objective from post interaction to brand awareness.
- E. You should use budget optimization for your campaign.
- F. You turn off Ad #1
- G. You should decrease your budget to $3,000
Answer: B,D,E,F
NEW QUESTION 47
What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.
- A. Ad Type
- B. Audience
- C. Offer
- D. Dynamic Creative
- E. Placement
- F. Image
Answer: B,C,D,E
Explanation:
Explanation
The followings are all of the different aspects of a campaign you can change at the ad set level:
This might be an easy one but a lot of people don't use Offers or Dynamic Creatives on their campaigns so might miss this type of question.
NEW QUESTION 48
You are thinking of building multiple campaigns based on the following native targeting variables:
- Job
- Luxury Travel
- Income
- Mobile phone and operating system
- Age of children in the household
- Marathon and Triathlon interests
The audiences you are getting are too small.
Which strategy should you use in order to increase the audience you are currently using?
Choose only ONE best answer.
- A. Remove age of children in household, luxury travel and job.
- B. Remove age, marathon and triathlon interests.
- C. Remove age, mobile and operating system.
- D. Remove job, income and mobile phone.
Answer: A
Explanation:
Explanation
You've built audiences, but they are too small for the product launch. The only way to expand an audience is to take out segmentation variables.
In this case, think of the variables that have less to do with the segment. This can be very tricky questions in the exams as sometimes it's objective and with experience, you will see what interests work better than others.
However, let's categorize the segmentation variables into the following groups:
* Important variables: marathon and triathlon, mobile and operating system, and income.
* Semi-important: Luxury travel.
* Least-important: job, age of children in household.
Think about it; the smartwatch is a high-end gadget for hardcore sports fans. They also need to have a mobile phone due to the new mobile application for the smartwatch. So you definitely want to leave all of the variables in the "important" bucket.
Luxury travel could help you better segment high-end users, but it's not imperative. Job and age of children in household, in this case, are irrelevant.
Topic 2, Case Study Retail Fashion Brand
A luxury fashion brand, founded 20 years ago, is really well known for its handbags, ready-to-wear apparel, and watches. Today, they have close to 450 locations worldwide.
The fashion brand wants to run a couple of tests in 2 retail stores in order to measure the impact of its Facebook ads on its offline sales.
NEW QUESTION 49
Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.
They are concerned that their video is not shown on gambling websites or dating applications.
What are four recommendations you would suggest to your client?
Choose ALL answers that apply.
- A. Shorten the video length to 15 seconds in order to run both placements.
- B. Select reach objective to optimize delivery.
- C. Switch the video aspect ratio from 1:1 to 16:9 for best delivery.
- D. Make sure video has sound
- E. Shorten the video length to 20 seconds in order to run on both placements.
- F. Select video views objective in order to run on both placements.
Answer: A,C,D,F
Explanation:
Explanation
Additional explanation info and readings
In-stream video ads are:
* Mid-roll on Facebook and pre or mid-roll on Audience Network.
* Automatically sound-on when the viewer is already watching with the sound on.
* 5-15 seconds in duration on Facebook and up to 120 seconds in Audience Network.
* Non-skippable, resulting in high completion rates.
* Available for the Video Views, Brand Awareness, Reach, and Post Engagement ad objectives.
* Available as a separate, standalone placement or can be delivered along with other placements, like Facebook Feeds and Instant Articles.
* Supportive of all targeting options.
Facebook in-stream
* Video length: 5-15 seconds
* Objective: Video views, reach, brand awareness or post engagement
* Aspect ratio: Vertical (up to 9:16), Square (1:1), landscape (16:9)
Audience Network in-stream
* Video length: 5-120 seconds when automatic placements is selected, 5-30 seconds when selecting in-stream placements on their own
* Objectives when using automatic placements: Video views, reach, brand awareness, post engagement, conversions, traffic, app installs, catalog sales when using automatic placements
* Objective when using on its own or with Facebook in-stream video: Video views
* Aspect ratio: Square (1:1) or landscape (16:9). Note: landscape is recommended for best delivery Facebook and Audience Network in-stream together
* Video length: 5-15 seconds
* Objective: Video views
* Aspect ratio: Square (1:1) or landscape (16:9). : landscape is recommended for best delivery If you choose to use automatic placements, you can choose any of the following objectives:
* Video views
* Reach
* Brand awareness
* Post engagement
Brand Safety
Advertisers can block the following categories:
* Dating
* Debated social issues
* Gambling
* Mature
* Tragedy and conflict
Key takeaways
* In-stream videos can help you boost your brand with longer video views.
* New campaigns using Automatic Placements with the Video views, Brand awareness, Reach, or Engagement (Post) objectives will include in-stream.
* To add in-stream videos to existing campaigns, use "Edit Placements" and ensure the in-stream video boxes are checked (under Facebook and Audience Network).
* Advertisers have the option to select in-stream video as a standalone placement for Feed or for Audience Network, or they can optimize across all available placements.
* Pre-campaign transparency, category blocking, block lists, and placement controls can all help
* advertisers ensure brand safety.
* In ads reporting, advertisers can see performance for video ads delivering in-stream separately from other placements..
NEW QUESTION 50
You've created a Facebook pixel for your client through Business Manager Account. You have a role of Ad Account admin and were added to your client's Business Manager accounts.
You need to give access to your Community Manager so that they can start running remarketing campaigns.
How do request access for your Community Manager to the pixel?
(Select two that apply)
Choose ALL answers that apply.
- A. You add your Community Manager as Analyst to your client's Ad Account.
- B. Your community manager should have access to all the tools since he is an analyst in your client's add account.
- C. You add your Community Manager as Admin to your client's Business Manager
- D. You create a new Facebook pixel on your Business Manager
- E. You need to assign the ad account to your client's pixel.
- F. You need to make sure your community manager has the correct access level on your client's ad account.
Answer: E,F
NEW QUESTION 51
You just hired a new social media manager. You need to run a campaign on Instagram based on people who've downloaded a tripwire on your company's website.
The new person need to be able to create audiences and conversion ads for the campaigns you are about to launch. What roles should you give the new person?
Choose only ONE best answer.
- A. Pixel Standard Access
- B. Pixel Ad Manager
- C. Pixel Editor
- D. Pixel Event Manager
- E. Pixel Moderator
Answer: C
Explanation:
Explanation
Once you create a Facebook pixel, you can share it with other people in your business. You can give other people access to a Facebook pixel by adding them to either a specific ad account or by granting pixel access to individual people.
If someone is a part of your business, but doesn't have access to an ad account that's in your business, they'll no longer be able to access pixels associated with that ad account. You'll need to either add this person to your pixel, or add them to the ad account associated with the pixel you'd like them to be assigned to. If you want to view or edit a pixel, you'll need to be added to a pixel or a specific ad account by a Business Manager Admin.
You can also request access to the ad account associated with a pixel.
There are currently only two roles within the pixel:
* Pixel Editor: Pixel Editors can view information about a pixel and make changes to the pixel. Pixel Editors can also create audiences and conversion ads with the pixel.
* Pixel Analyst: Pixel Analysts can only view information about a pixel. Pixel Analysts can't edit the pixel, create audiences or conversion ads with the pixel.
IMPORTANT: Even though Facebook uses "Pixel Editor" as a role in its website, within the tool you have two options to choose from:
* Standard Access
* Admin Access
NEW QUESTION 52
What column within Facebook Ads Manager helps you measure the sales generated by your campaigns?
Choose only ONE best answer.
- A. Conversion Costs
- B. Total Purchases
- C. Total Conversion Value
- D. Conversions
Answer: C
NEW QUESTION 53
You are running conversion campaigns for a client who runs an e-commerce site. The campaigns have been providing good results (about 20 sales per week) but your client would like to optimize the campaigns to maximize ROAS.
What are prerequisites your clients needs to meet in order to switch the campaigns to maximize ROAS?
(Select three that apply)
Choose ALL answers that apply.
- A. You ad campaigns need to be making at least 50 conversions per month.
- B. You need to have Facebook pixel implemented
- C. An Add To Cart Standard Event needs to be sending the value and currency parameters to Facebook.
- D. A Purchase Standard Event needs to be sending the value and currency parameters to Facebook.
- E. You ad campaigns need to be making at least 50 conversions per week.
Answer: B,D,E
Explanation:
Explanation
If you meet each of the following prerequisites, you can:
* The ads sets you want to optimize for value are part of a Conversions campaign
* You have a Facebook pixel implemented
* Your pixel has the Purchase Standard Event and it's sending us the value and currency parameters (learn how to set this up, or learn more about standard events)
* Your ad sets are able to deliver consistently (a good benchmark for this is getting about 50 purchase conversions per week per purchase-conversion-optimized ad set)
* Your ad sets send us several different values over the course of the day (ex: someone may buy $10 worth of product while someone else may buy $50). This helps us determine who to show your ads to to generate the most value.
NEW QUESTION 54
A client of yours would like to target their customer database. They have a CRM that can be connected to Facebook. The primary objective is to build custom audiences to retarget different product offerings.
Your client's attorney has complain several times about data privacy. They are concerned with sharing their customer database.
What suggestions do you make to the attorney to resolve his concerns?
(Select all that apply)
Choose ALL answers that apply.
- A. Facebook will store all data from your CRM but hash it so people can't see private info.
- B. When you upload a list of customer or share your customer list, it's hashed once it enters Facebook.
- C. The matched and unmatched hashes are kept for 180 days.
- D. When you upload a list of customer or share your customer list, it's hashed locally in your browser before it's uploaded to Facebook.
- E. The matched and unmatched hashes are deleted.
- F. Facebook have been audited by an independent third party, PricewaterhouseCoopers to confirm that Facebook's secure mechanisms protect advertisers' information throughout the creation, use, and storage of their Custom Audiences.
Answer: D,E,F
Explanation:
Explanation
Custom Audiences were designed to maximize information security and privacy. Facebook systems have been audited by an independent third party, PricewaterhouseCoopers. They confirmed that Facebook's secure mechanisms protect advertisers' information throughout the creation, use, and storage of their Custom Audiences.
Hashing is a process that turns information you share with us into short fingerprints that are impossible to reverse .
Here's how it works:
* When you begin the process to share your customer list, it's hashed locally in your browser before it's uploaded to Facebook.
* We match the fingerprints of your hashed list against ours.
* The matches are added to a Custom Audience for you.
* The matched and unmatched hashes are deleted.
NEW QUESTION 55
What are three ways Facebook IQ can help you understand, prepare and help you improve your Facebook strategies and branding?
Choose ALL answers that apply.
- A. Instagram Insights
- B. Vertical Insights
- C. Video Insights
- D. People Insights
- E. Advertising Insights
Answer: B,D,E
Explanation:
Explanation
People Insights
Takes a look at understanding consumer behavior across generations, locations, devices, and time.Examples of past studies include a look at spring/summer fashion trends on Instagram, shifts in food culture on Facebook, and how people move between mobile and TV.
Advertising Insights
Examines the role of measurement in campaigns, and its influence and value in developing effective marketing.Examples of past studies include how to craft effective stories in your campaigns, how to define your most important metrics, and how streaming services have affected traditional advertising..
Vertical Insights
Analyzes consumer behavior in specific industries, including automotive, consumer packaged goods, entertainment and media, financial services, gaming, retail, technology and connectivity, and travel.Examples of past studies include the growth of auto buyers who prefer mobile shopping experiences, global mobile gaming trends, and examinations of the planning habits of international visitors to China.
NEW QUESTION 56
What are all the options you can build a custom audience from?
Select all that apply.
Choose ALL answers that apply.
- A. Your customer database from the last 5 years.
- B. People who have viewed at least 50% of a video you posted on your Fan Page in the past year.
- C. People who have opened your mobile app in the last 92 days.
- D. People who have visited your website in the last 365 days.
- E. People who have opened a Lead form but have not submitted data in the past 180 days.
- F. People who have clicked any links on a Canva in the past 180 days.
Answer: A,B,C,F
Explanation:
Explanation
You can build custom audiences based on the following sources:
* Data files: Build audiences from your CRM, POS, email lists, or other sources. There is no timeline for how old the database needs to be.
* Website data: Reach existing customers and those who've shown interest in your business. There is a limit on the past 180 days.
* Mobile app data: Use Facebook ads to engage with people based on their interactions with your apps.
There is a limit on the past 180 days.
* Facebook engagement: Target ads to people who've interacted with your Page, videos, lead ads, and Canvas full-screen experiences on Facebook. There is a limit on leads ads for 90 days, videos views for
365 days, and canvas for 365 days.
NEW QUESTION 57
Why is people-based MTA attribution more effective than cookie-based last click attribution?
Choose ALL answers that apply.
- A. It provides a holistic marketing and measurement at scale
- B. It enables you how well your ads works with real people
- C. It allows me to measure only Instagram attribution
- D. It provides global cross-environment coverage.
Answer: A,B,D
Explanation:
* Real PeoplePeople-based measurement enables you to see how well your ads work with real people rather than proxies, such as cookies and device IDs. This understanding allows marketers to measure accurately across devices, publishers, browsers and in stores.
* PersistenceAdvertisers are able to leverage insights from Facebook's 1.45 billion daily, re-authenticated users, so they know they're reaching and measuring over time.1
* ScaleOur solutions provide broad, global cross-environment coverage. We're the only technology built on the insights derived from Facebook's vast community of 2.2 billion monthly active users.2
* DepthMarketers gain access to high-fidelity age, gender and geographic data to perform holistic marketing and measurement at scale.
NEW QUESTION 58
You are running a video campaign for your client. The video has the following characteristics:
* Video has a length of 4 minutes
* The video has subtitles
* The video has influencers utilizing the product after 30 seconds in the video
* The video requires music in the first 10 seconds
What changes would you suggest your client to make?
(Select three that apply)
Choose ALL answers that apply.
- A. Change video so that it does not require sound in the beginning
- B. Take off subtitles
- C. Tag influencers in the video.
- D. Add thumbnail image with less than 20% text
- E. Reduce video length to 1 minute.
Answer: A,C,D
NEW QUESTION 59
You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:
You have two images running within same ad set with high CTR
You've set up Facebook, Instagram, and Messenger as your placement
You have a total budget of $10,000 for a 4 week campaign
You've spent a total of $4,834.73 in the past 3 weeks
Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
(Select the two best options)
Choose ALL answers that apply.
- A. Change the campaign objective to engagement.
- B. Include Audience Network as additional placement
- C. Change the optimization to daily unique reach.
- D. Change optimization from standard delivery to accelerated delivery.
- E. Add three new images into the ad set
Answer: B,D
NEW QUESTION 60
Which of the following statements is true about in-stream video placement?
Choose only ONE best answer.
- A. Videos running on Facebook-only placement can be up to 90 seconds.
- B. Videos on Audience Network only in-stream placement must have at least 5 seconds.
- C. Videos on Facebook and Audience Network in-stream placement together can be up to 90 seconds.
- D. Videos running on Facebook only in-stream placement can be up to 45 seconds.
- E. Videos running on Audience Network only in-stream placement can be up to 180 seconds.
Answer: B
Explanation:
Explanation
Facebook in-stream:
* Video length: 5-15 seconds
* Objective: Video views, Reach, Brand awareness, and Post engagement
* Aspect ratio: Vertical (up to 9:16), Square (1:1), landscape (16:9)
Audience Network in-stream:
* Video length: 5-120 seconds when automatic placements is selected, 5-30 seconds when selecting in-stream placements on their own
* Objective (with automatic placements): Video views, Reach, Brand awareness, Post engagement, Conversions, Traffic, App installs, and Product catalog sales
* Objective (on its own): Video views
* Aspect ratio: Square (1:1) or landscape (16:9)
Facebook and Audience Network in-stream together:
* Video length: 5-15 seconds
* Objective: Video views
* Aspect ratio: Square (1:1) or landscape (16:9)
NEW QUESTION 61
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