Adobe Marketo Certified Associate - Marketo Engage Business Practitioner Professional : AD0-E551

  • Exam Code: AD0-E551
  • Exam Name: Marketo Certified Associate - Marketo Engage Business Practitioner Professional
  • Updated: Aug 02, 2026     Q & A: 0 Questions and Answers

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Adobe AD0-E551 Exam Syllabus Topics:

SectionObjectives
Email Marketing and Engagement- Engagement Programs
  • 1. Nurture streams
    • 2. Content cadence and segmentation
      - Email Creation and Delivery
      • 1. Email templates and personalization tokens
        • 2. A/B testing and optimization
          Program and Campaign Management- Smart Campaigns
          • 1. Flow steps and scheduling
            • 2. Smart list filters and triggers
              - Program Types
              • 1. Engagement programs
                • 2. Email programs
                  • 3. Event programs
                    Data Management and Reporting- Database and Segmentation
                    • 1. Segmentation strategies
                      • 2. Static and smart lists
                        - Analytics and Reporting
                        • 1. Revenue attribution basics
                          • 2. Program performance reporting
                            Marketing Automation Fundamentals- Lead Management
                            • 1. Lead lifecycle models and funnel stages
                              • 2. Lead scoring and grading
                                - Marketo Engage Core Concepts
                                • 1. Database structure and lead lifecycle
                                  • 2. Platform navigation and architecture overview

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