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| Section | Weight | Objectives |
|---|---|---|
| NPD Strategy | 20% | - Technology and product strategy - Corporate and innovation strategy - Strategic alignment and goals - Platform strategy - Intellectual property strategy |
| Portfolio Management | 10% | - Project selection and prioritization - Portfolio balancing - Pipeline governance - Resource allocation |
| Culture, Organization and Teams | 10% | - Organizational structures - Cross-functional teams - Innovation culture - Leadership and collaboration |
| Market Research | 10% | - Segmentation and forecasting - Qualitative and quantitative methods - Competitive intelligence - Voice of customer |
| New Products Process | 20% | - Stage-gate models - Agile and hybrid approaches - Process adaptation and improvement - Concept to launch phases |
| Life Cycle Management | 10% | - Maintenance and improvement - Introduction, growth, maturity, decline - End-of-life decisions - Platform and derivative management |
| Tools and Metrics | 20% | - Risk assessment tools - Financial and non-financial metrics - Design and development methods - Concept generation tools |
Question 1
Mary works as a product development engineer at an automotice parts supplier. Her boss has been complaining about the long lead time in getting new products to market. He belives that the iterative changes, inherent in most of the new products, could be carried out much more efficiently. What type of product development process would you suggest that Mary recommend to her boss to reduce time to market?
A. Waterfall
B. Stage-Gate
C. Integrated
D. Agile
Question 2
Jane has been evaluating the state of the innovation portfolio at ACME Bricks and Construcion. Several simultaneous projects use the same set of product development experts. Moreover, many of thse projects are being delayed and compete with other business priorities. What critical aspect of portfolio management Jane loo at to adress these issues?
A. Strategy execution
B. Agile project development
C. Resource allocation
D. Project flow
Question 3
In which of the following scenarios is it most important to use net present value rather than payback period for financial analysis of a new product's potential?
A. A high level of capital expenditure is required, the product has long potential life cycle, and interest rates are high
B. Potential profitability is high, the product has a log life cycle and interest are low
C. Potential profitability is high, the product has a short life cycle and interest rates are high
D. A low level od capital expenditure is required, the product has long potential life cyckle and interest rates are hign
Question 4
The technology push strategy described by Robert Cooper develops a product or technology and then finds a market for it. It was the most successful strategy in his study.
A. False
B. True
Question 5
You need to estimate the sales potential of a new product to determine its overall financial feasibility. Your sales manager estimates there is a 40% chance of achieving sales of 500.000 units and a 60% chance of selling 1.000.000 units. What sales potential would you use in your feasibility analysis?
A. 900.000 units
B. 800.000 units
C. 600.000 units
D. 700.000 units
Solutions:
| Question 1 Answer: D | Question 2 Answer: C | Question 3 Answer: A | Question 4 Answer: A | Question 5 Answer: D |
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