Salesforce Arch-302 Value Pack (Frequently Bought Together)

A telecommunications company is implementing Service Cloud and Experience Cloud with a goal to have a single view of their customers. Current system limitations have resulted in many duplicate and incomplete customer records with inadequate data quality in the millions of records. They want this issue remediated when migrating the data to Service Cloud and Experience Cloud.
Which two activities and tools should a Solution Architect recommend to address these concerns when planning the data migration activity and assure it is completed in a timely manner?
Choose 2 answers

• A. Q Duplicate Management in Salesforce can be used to identify and manage duplicate records.
• B. Use an ETL tool with a staging database in order to run data cleansing tools to obtain a clean data set.
• C. Iteratively test smaller loads against a developer sandbox and the full load against a partial copy sandbox.
• D. Iteratively test smaller loads against a developer or partial copy sandbox and the full load against a full copy sandbox.

A company recently launched their ecommerce sites for three countries: Australia, New Zealand, and Singapore. The company is now looking to set up marketing automations using Marketing Cloud.
Their B2C Commerce is configured with two realms: ANZ and SE Asia. Each country has a site within their respective realm: Australia and New Zealand sites are within ANZ and Singapore is within SE Asia.
Which account hierarchy should a Solution Architect recommend for the Marketing Cloud set up?

• A. Use a separate Marketing Cloud tenant for each realm and map business units to sites within each realm
• B. Use a single Marketing cloud tenant and map business units to each realm
• C. Use a single Marketing Cloud tenant and map business units to each site irrespective of the realm
• D. Use a separate Marketing Cloud tenant for each site

A company wants to integrate B2C Commerce and Marketing Cloud so that customers shopping online can be segmented for marketing campaigns like Abandoned Cart and Post Purchase Journeys.
Which two actions are needed to enable an Abandoned Cart Journey?
Choose 2 answers

• A. Implement the Marketing Cloud coilect.js through the storefront by using the Connector's reference implementation
• B. Integrate product, order, and customer data feeds into Service Cloud objects
• C. Integrate product, order, and customer data feeds into Marketing Cloud Data Extensions
• D. Use Mulesoft to bring order and customer data feeds from B2C Commerce to Marketing Cloud

Northern Trail Outfitters (NTO) recently implemented the Service Cloud Connector between B2C Commerce and Service Cloud. They released a new feature that allows customers to add their favorite National Park to their profile. After an attempt to help a customer, a service agent informs the Director of IT that they cannot see or update the new National Park value on the profile in the Service Cloud console.
What should the Solution Architect keep in mind to avoid data exchange issues after implementation?

• A. Check the fieldMapping custom settings in Service Cloud to confirm the nationalParks attribute was mapped from the Commerce Profile to the Service Contact
• B. Check that the nationalParks value is defined in the json of the B2C Commerce Customer Data API
• C. Check the field-level security for nationalParks is set to read only
• D. Check that the nationalParks value was added to the Profile Custom Object in B2C Commerce

An organization has a product catalog containing 500,000 unique SKUs and a total customer base of approximately 3 million customers, of which 250,000 are active in a given month. In order to better understand shopper behavior and build customer marketing journeys tailored to customer personas. the organization wants to track each product view event per customer and SKU across its commerce storefront.
Which integration and data storage architecture should a Solution Architect recommend to support this goal?

• A. Store as B2C Commerce custom objects and, using jobs, transfer the data to Marketing Cloud on an hourly basis.
• B. Store as records in Salesforce Platform custom objects, and use the Salesforce APIs to update from B2C Commerce and Marketing Cloud when a product is viewed on the storefront.
• C. Leverage collect.js on the B2C Commerce storefront to track product page views which can be segmented in journeys using decision splits.
• D. Store in a Marketing Cloud Data Extension, and use the Marketing Cloud APIs to update from B2C Commerce when a product is viewed on the storefront.