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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. Your client is launching an online course. From previous experience, they've realize that in order to maximize online sales, they need to run a campaign 1 month before with various 15-second long videos so that people familiarize with the new course.
Here are your campaign requirements for the campaign you are launching to build the awareness needed before converting users through the website:
* They want for people to show the video twice every 7 days
* You have a video creative 15-seconds long
* They want to optimize for video views
How should you set up the campaign?
Choose only ONE best answer.

A) Buy through the reach and frequency and set a frequency of 2 every 7 days.
B) Buy through the auction, select the brand awareness objective and set a frequency of 2 every 7 days.
C) Buy through the auction, select the video view objective, optimize for 10-seconds view and set a frequency of 2 every 7 days.
D) Buy through the auction, select the video view objective, optimize for ThruPlay and set a frequency of 2 every 7 days.
E) Buy through the auction, select the reach objective and set a frequency of 2 every 7 days.

2. An ecommerce site wants to increase conversion along their sales funnel. They've implemented several pixel events that are working properly; however, they are concerned that conversion costs are high and there is audience overlap.
They've verified with the Facebook pixel helper and events are working properly.
They have the following events on their site: ContentView, AddToCart, InitiateCheckout and Purchase Two core audiences have campaigns running for traffic objective All pixel events have remarketing campaigns What changes and suggestions to your audiences can you make in order to reduce audience overlap?
(Select three that apply)
Choose ALL answers that apply.

A) The ad set running the AddToCart event should include all InitiateCheckout and Purchase events from last 60 days.
B) The ad set running the Purchase event should include InitiateCheckout and AddToCart events from previous 60 days.
C) Your InitiateCheckout audience should exclude the core audiences.
D) You should use Audience Overlap to make sure there is no overlap between the two saved/core audiences you are using.
E) The ad set running the purchase event should exclude all purchase events from last 30 days.

3. Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?
Select all that apply.
Choose ALL answers that apply.

A) Brand Lift
B) CPC
C) Frequency
D) Reach
E) CPM

4. You gave access to your community manager as an employee to your Facebook Business account, but made them administrator of your Ad Account, Instagram account, and Fan Page.
You just hired a new employee, so you request your community manager to add the new employee as an advertiser in your Fan Page and Ad Account.
How should your community manager proceed?
Choose only ONE best answer.

A) Your community manager should add the new employee into the Business Manager and provide access to the Fan Page and Ad Account.
B) Your community manager should add the new employee to their personal Facebook profile.
C) Your community manager won't be able to add the new employee to your accounts since employee roles are not allowed to add users.
D) Your community manager should assign the new employee as Partner of the Business Manager and provide access to all accounts.

5. A customer has requested you to target high-end market for his new apparel store. He is opening in two months and would like to build awareness to teens.
You've done your research and came up with two core/saved audiences:
Audience #1
- Age below 20 years
- Interest: fashion and 3 specific high-end fashion brands
- Education: Master Degree Completion and College Completion
Audience #2
- Age below 20 years
- Interest: fashion and 2 specific high-end fashion brands
- Education: College Completion
However, when you go to the audience overlap tool, you realize that there is an overlap of 99% with both audiences.
What are some actions you can do to fix the audience overlap?
Select two options that apply.
Choose ALL answers that apply.

A) Merge both audiences and run the campaign only on one audience.
B) Change Audience #1 interests to something different that still appeals to apparel.
C) Delete Audience #2 and run ads on Audience #1.

Solutions: