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Facebook Certified media buying professional Sample Questions:

1. You have a monthly budget of $10,000 to utilize across various campaigns for a retail client. Your social media manager over-spent $1,230 on the previous period. Your client is upset as you've spent more than the allocated budget and wants you to control the budget.
How can you ensure that this month you don't go over your $10,000 budget?
Choose only ONE best answer.

A) Set up a lifetime budget for your campaigns to $10,000
B) Configure your campaign limit to $10,000
C) Set up your account spending limit to $10,000
D) Set up your billing threshold to $10,000

2. Your client wants to launch a new mobile application for their online store.
Their primary product is the "PhotoSnap."
With PhotoSnap, you can upload photos on their website, change the pictures with filters, and print your pictures in different sizes. Customers pay for each image they print.
The product is doing really well, so they want to improve customer's experience by introducing a new mobile app.
Which Facebook tools should they use on their mobile app?
Select all that apply.
Choose ALL answers that apply.

A) Comments
B) Facebook Analytics for Apps
C) Account Kit
D) Facebook Login
E) Stories

3. You are building your internal team for a new digital marketing department. You've hired 2 community managers and 1 social media manager. You would like for the social media manager to be able to do the following tasks:
* View insights
* See who published as in the Page
* Send messages as the Page
* Publish and manage jobs
* Remove and ban people from the Page
Which role should you assign your social media manager in your Fan Page?
Choose only ONE best answer.

A) Page moderator
B) Page editor
C) Page moderator
D) Page admin
E) Jobs manager

4. Your client needs to get rid of inventory and wants to run a flash sale of several products.
What are some recommendations you would suggest when setting up the bidding for the offers?
Select all that apply.
Choose ALL answers that apply.

A) You should run an accelerated delivery.
B) You should run a standard delivery.
C) You should set up a maximum bidding price.
D) You should set up a minimum bidding price.

5. What other insights from your client's customer base should you be looking for, before you create a core/saved audience from this dataset?
Select all that apply.
Choose ALL answers that apply.

A) You should see who from that customer base is also connected to your client's fan page.
B) You should understand what spending methods (in-store or online) your current customer base has in order to define whether you launch conversion ads or store visit ads.
C) You should go into location and see where current customers are really from.
D) You should look at top categories and see what other pages people follow and interact the most so that you can use those same categories with your new core audience.

Solutions: