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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.
Which feature should be used toaccommodate this setup?

A) Scheduled Automation
B) Wait Activity
C) Triggered Automation

2. Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.
Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?

A) Email Performance Dashboard
B) JourneyPerformance by Email Dashboard
C) Email and Journey Overview Dashboard

3. The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO'smarketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a 'silver status.
Which three tools should be used to segment this data?

A) SQL Query, Filter Definition, Journey Builder Entry Source
B) Journey Builder Entry Source, Filter Definition, Segment Builder
C) SQL Query, Decision Split, Data Designer

4. Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?

A) Configure Eastern Content Tagging to automatically tag stock art.
B) Select categories and content type from the import dropdown when importing images.
C) Import a metadata tag index for the stock art so the images are searchable

5. The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?

A) Broaden segmentation criteria to reach more diverse audiences.
B) Increase the frequency of email sending to boost engagement.
C) Scale back sending for specific ISPs until the issue subsides.

Solutions: