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Google Display Exam Practice Test Sample Questions:

1. Google makes many recommendations for Google AdWords users for direct response campaigns. One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay when people click your ad. What other reason is valid for using the cost-per-click bidding?

A) If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.
B) If you want to be included in Google Content Network, you must use cost-per-click bidding.
C) If you want to include video overlays ads, you must use cost-per-click bidding.
D) If you are creating a display ad, you must use cost-per-click bidding.

2. Mark has created a new Google AdWords campaign and the ad has been running for three days. Over the three days Mark has generated some sales from the ad, but he is curious as to how his ad is really performing. How long does Google recommend before Google AdWords users begin reviewing campaign performance too thoroughly?

A) 14-21 days
B) 5-6 days
C) 10-15 days
D) 28-31 days

3. Linda wants to create a YouTube ad that will appear on a partner watch page. According to YouTube, there are three different ad formats that Linda can choose from. Which one of the following is NOT one of the three ad format types for a partner watch page?

A) In-Stream
B) Overlay
C) Display
D) InVideo

4. Gareth has created a new video advertising for the Google Content Network. His video is a demonstration of a service his company provides for Web users. How can Gareth get this video into the Google Content Network?

A) Gareth can upload the video through YouTube and then provide the Google AdWords URL for the ad to be submitted to the Google Content Network.
B) Gareth can use the Display Ad Builder and use a template with the video ad format.
C) Service advertisements are not allowed in the Google Content Network.
D) Gareth will need to enroll in the video placement program and then he will be able to upload the ad through the Video Ad submission tool.

5. Which of the following is NOT a report format available for the performance report?

A) .pdf
B) .html
C) .csv
D) .doc

Solutions: