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Google Display Exam Practice Test Sample Questions:

1. Who is most concerned with ensuring their message reaches their target audience, while
maintaining control of where their brand appears?

A) Display advertiser
B) Brand advertiser
C) Campaign advertiser
D) Direct response advertiser

2. You are a consultant to a printing company in your community. The owner of the company wants to create a video ad to use in the Google Content Network. What tool can you use to help the owner choose topics that relate to his audience for the video ad? Make the best choice.

A) Placement tool
B) Google search
C) YouTube search
D) Reservations tools

3. Which of the following are the best practices for video content on YouTube?

A) Keep your videos to atleast 10 minutes.
B) Create videos that feature original content.
C) Create videos that teach and engage the YouTube community on your services.
D) Update your content on regular basis.

4. Examine the image given below:
What does the icon in the highlighted area of the video targeting tool represent?

A) Image ad
B) In video overlay
C) In stream video
D) Banner ad

5. You created a display ad to promote your brand. You want to measure the impact of your display ads. Which of the following actions can you perform to accomplish the task?
Each correct answer represents a complete solution. Choose all that apply.

A) Track Website traffic trends
B) Compare costs to leads
C) Use conversion tracking
D) Lookat mouseover and interaction rate

Solutions: