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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You are a Google AdWords consultant for several clients in your city. One of your clients has asked you to create a report for them that will show where their ads have appeared in the Google Content Network. What report will you create for this client?

A) Reach and Frequency Report
B) Placement Performance Report
C) URL Performance Report
D) Geographic Performance Report

2. You manage six accounts through My Client Center. You have just hired an assistant to help manage the accounts, and you want her to manage three of the six accounts. Which of the following procedures describes the correct process to allow your assistant to manage the three accounts, while still retaining access to all of the accounts?

A) You'll unlink the three accounts from your MC Your assistant will create a MCC and link to the three accounts. You'll then link your account to your assistant's MC
B) You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your assistant's MCC to your MCC.
C) You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts.
D) You cannot retain access to all the accounts and simultaneously assign your assistant three of the six accounts.

3. A client wants to include a video advertisement as part of their network advertisements. They're concerned, however, about the type of cookies that Google uses. What type of cookie does Google use in the Google Content Network advertising services?

A) Third party cookies
B) DART cookies
C) Persistent cookies
D) Session cookies

4. Which of the following statements is true about quality score?

A) Quality Score is calculated every time your keyword matches a search query.
B) Quality Score is calculated daily based on the ad text.
C) Quality Score is calculated when the Google ad is created.
D) Quality Score is calculated every time your keyword matches a search query by the bid for your ad position.

5. Nancy is reviewed her billing summary for her Google AdWords account. There is a line item in the billing summary titled 'Adjustment - Click Quality'. What does this line item mean?

A) Nancy has been credited for clicks on her ad that didn't take visitors to her domain.
B) Nancy has been credited for clicks on her, for Google incurred cost overruns for displaying her ad beyond her given budget.
C) Nancy has been credited for clicks on her ad that took longer than five seconds to resolve.
D) Nancy has been credited for clicks on her ad that were deemed invalid clicks.

Solutions: