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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. In which two situations should you republish a program after making a change or correction? (Choose two.)

A) You modify one of the conditions in a filter being used in the program.
B) You change the properties of one campaign in the program to launch another one with a different subject line and new creative.
C) You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.
D) You move a target timer from its original place before one event to after thatevent.

2. For the email campaign you are designing in EMD, the first line of the HTML creative must include thefirst name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?

A) $ {CONTACTS.FNAME}
B) FNAME ($CONTACTS)
C) $CONTACTS.FNAME
D) #FNAME. CONTACTS

3. In RPL, how do you reference a value in a data source?

A) data_source.field_name
B) project_name.field_name
C) data_source_alias.filed_name_alias
D) fieldname

4. You want to accesscart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?

A) Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
B) Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
C) After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
D) Passthe event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.

5. Yousend the same email campaign out on the first Tuesday of every month to announce the month's specials.
You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?

A) Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
B) Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
C) Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
D) Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
E) Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.

Solutions: