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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Discovery and Design | 18% | - Gather requirements and understand business objectives - Define success metrics and KPIs - Identify integration points and data flows - Document current state and desired future state - Analyze customer data and segmentation needs |
| Topic 2: Automation and Data Management | 14% | - Implement SQL activities for data processing - Utilize automation studio effectively - Configure imports and exports - Build and manage automation workflows - Manage contact data and data hygiene |
| Topic 3: Reporting and Analytics | 14% | - Configure and interpret standard reports - Build custom reports and dashboards - Analyze campaign performance - Provide actionable insights and recommendations - Track engagement and conversion metrics |
| Topic 4: Customer Journey Design | 18% | - Map customer journeys across channels - Utilize Journey Builder features and best practices - Build decision trees and branching logic - Implement triggered and real-time journeys - Apply personalization and dynamic content |
| Topic 5: Email Marketing | 18% | - Apply template and content block strategies - Implement A/B testing andsend time optimization - Ensure deliverability and inbox placement - Create and optimize email content - Configure AMPscript for dynamic content |
| Topic 6: Marketing Cloud Configuration | 18% | - Manage sender profiles and deliverability settings - Configure lists and populations - Implement data management and data extensions - Set up users, roles, and permissions - Configure account settings and business units |
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