Certification Path
Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
| Account Configuration | 12% | - Mobile Studio configuration and features
- Account hierarchy and business unit setup
- User roles, permissions and security settings
- Sender authentication and deliverability management
|
| Automation | 20% | - Automation Studio activities and workflows
- Complex automation scenarios and best practices
- Scheduling and monitoring automations
- Journey Builder design and implementation
|
| Data Modeling and Management | 21% | - Data extensions, attribute groups and relationships
- Data import, export and transformation
- Contact configuration and identity management
- Reporting, tracking and data views
|
| Messaging | 11% | - Message delivery and optimization
- Cross-channel messaging strategy
- Content personalization and dynamic content
- Email, SMS and push message design
|
| Integration | 20% | - Data model support for personalized messaging
- Extension products and integration solutions
- Marketing Cloud Connect configuration and troubleshooting
- Integration with Salesforce CRM and external systems
|
| Discovery and Architecture | 16% | - Requirements gathering and analysis
- Long-term solution maintainability and scalability
- Solution design and architecture planning
- Data and segmentation strategy design
|